Discover how a local East Melbourne painting business doubled their bookings by using smart Google Ads strategies tailored to their seasonal schedule, target suburbs, and high-value services. From weather-based ad automation to suburb-specific targeting, this case study shows how tradies can make every ad dollar count — especially during their busiest months.

You can build the perfect Google Ads campaign—but if your landing page, offer, or trust signals fall short, you’ll lose conversions fast. Here are 5 things outside of Google Ads that can quietly tank your results.

While it might seem efficient to combine these roles, the reality is starkly different. Google Ads and Paid Social operate on opposite ends of the digital marketing spectrum.

Why cutting paid ads during a recession could hurt your business more than help—and what smarter alternatives look like. Learn how to trim waste, focus on high-intent audiences, and make your budget work harder by doubling down on bottom-of-funnel strategies.

This blog covers essential tips, from adjusting bids and budgets to creating compelling holiday-themed ad copy, so you can make the most of the Easter break and maximize your advertising efforts.

Whether you're a beginner or an experienced advertiser, tools like Google Keyword Planner, Google Analytics, Facebook Ads Library, Google Ads Transparency Center, and Ubersuggest can help you streamline your ad strategy, track performance, and ensure you get the most out of your ad spend. These tools provide valuable insights into keyword research, competitor analysis, and campaign performance, enabling you to make data-driven decisions and improve your ad effectiveness.

From using high-quality visuals and crafting compelling ad copy to targeting the right keywords and optimizing your landing pages for conversions, we cover the key factors that drive success.

Unsure what to ask your Paid Ads agency before signing on the dotted line? We’ve got you covered to get the most out of your relationship with your agency.

Have you tried Reddit? Its the underdog of digital marketing platforms here in Australia and New Zealand. With low competition and high engagement, whats holding you back?

Why you should consider Microsoft (aka Bing) Ads instead of Google for your business in 2025

Why $1000 Google Ads budget isn’t going to cut it

Don’t put all your eggs into one basket. So they say…