Hi, I’m Peter—a Google Ads specialist with a passion for helping SMEs succeed. I started working with Google Ads back in 2015 in Auckland, New Zealand, directly managing campaigns for small and medium-sized businesses in Victoria, Australia. Over the years, I’ve honed my skills across big and small agencies, including a major agency where I managed six-figure budgets.

My expertise extends beyond Google Ads. I’ve also worked with Microsoft Ads, Social Media Marketing, and SEO, giving me a well-rounded perspective on digital marketing strategies. From 2020, I took my skills in-house, managing digital marketing and sales for a New Zealand winery. Most recently, I’ve been helping Australian SMEs grow through Google Ads while working with an agency here in Melbourne.

What sets me apart is my practical, results-driven approach. Having been on both sides of the fence—as a business owner and a marketer—I understand the challenges SMEs face when dealing with Google Ads and agencies. I cut through the marketing jargon, provide unbiased advice, and focus on what really works, based on facts and experience.

On a personal note, I’m married with two kids and currently living in Melbourne. I love expanding my skillset and enjoy working with a diverse range of people. Let’s work together to create campaigns that deliver results and help your business grow. No fluff, just strategies that work.